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An ad paid for impressions with a CPM of $4. It received a click-through rate of 10% and an average engagement rate of 4%. What
An ad paid for impressions with a CPM of $4. It received a click-through rate of 10% and an average engagement rate of 4%. What is the cost per engagement?
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To calculate the cost per engagement CPE for the ad you can use the following formula CPE dfracCPM...
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
