An advantage based on superior benefits is likely to be relatively more profitable than an advantage based on cost efficiency when:

Select one:

a.The typical consumer will pay a significant price premium for attributes that enhance benefits.

b.Economies of scale or learning are significant, and firms are already exploiting them.

c.The product is a search good rather than an experience good.

d.Only answers 'a' and 'b' are correct.

e.Only answers 'a' and 'c' are correct.