An advertisement appeared in the Chicago Sun-Times for the sale of a Volvo station wagon at Lee Calan Imports, Inc., for $1,095. The advertisement had been misprinted by the Sun-Times. The actual price of the automobile was $1,795. O'Keefe showed up at Lee Calan and said he would buy the Volvo for $1,095. Lee Calan refused to sell the car for $1,095. O'Keefe sued, claiming that the advertisement was an offer that he accepted, creating a binding agreement. Was O'Keefe correct? Explain. O'Keefe v. Lee Calan Imports, 262 N.E.2d 758 (IL).