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An advertiser negotiated and placed a ROS in the programs below. The media buyer gave the rotator the average rating of all 3 programs and
An advertiser negotiated and placed a ROS in the programs below. The media buyer gave the rotator the average rating of all 3 programs and 6 commercial units were placed. What is the TRP goal of this media placement? ROS SCHEDULE PLACED: 2x in Program A / 8-9pm @ 6 ratings each 2x in Program B/ 9-10pm @8 ratings each 2x in Program C/ 10-11pm @10 ratings each Group of answer choices None of the above 48 TRPs 43 TRPs 40 TRPs
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