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An advertiser plans to buy commercial time during a reality television program on a local station. The show has a rating of 15 and
An advertiser plans to buy commercial time during a reality television program on a local station. The show has a rating of 15 and it reaches 10,000 people in the primary target audience. A 30-second spot costs $1,200. What is the cost per rating point of the show? $75 $20 $80 $50 $65
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