Answered step by step
Verified Expert Solution
Question
1 Approved Answer
An advertising agency is testing two ad campaigns in social media. The data on the Ad Campaign Data sheet represents the first week's results. Using
An advertising agency is testing two ad campaigns in social media. The data on the Ad Campaign Data sheet represents the first week's results. Using exploratory data analysis, answer the following questions.
1. What is the probability of click through for Ad Campaign A? B? | |||||
2. What is the probability of click through if Facebook is the social media? Twitter? | |||||
Ad Campaign | Social Media | Result |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
B | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
B | Click Through | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Click Through | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Click Through | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Click Through | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Click Through | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
A | Skip | |
B | Click Through | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
B | Skip | |
B | Skip | |
A | Skip | |
B | Skip | |
A | Skip | |
B | Click Through | |
A | Skip | |
A | Skip | |
A |