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An advertising campaign will cost $234,000 for planning and $54,000 in each of the next six years. It is expected to increase revenues permanently by
An advertising campaign will cost $234,000 for planning and $54,000 in each of the next six years. It is expected to increase revenues permanently by S54,000 per year. Additional revenues will be gained in the pattern of an arithmetic gradient with $24,000 in the first year, declining by $6,000 per year to zero in the fifth year. What is the IRR of this investment? If the company's MARR is 12 percent, is this a good investment? The IRR is percent, which is the MARR, SO the advertising campaign a good investment (Round to one decimal place as less than greater than or equal to
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