An airline focused its attention on the passenger boarding process to determine whether there was a better way to board. The existing process consists of three groups A, B, C, with no assigned seating. Depending on passenger check-in and arrival time, passengers are given a sport in a group. Those first to check-in received choice places in the A group. The last to check-in ended up I the C group and had a choice of only middle seats in the back of the plane upon boarding. Seven different alternate boarding scenarios were designed and tested. They included

• New family pre-boarding behind the "A" group of first to board passengers.
• Family pre-boarding before anyone else but seating choices limited on-board to behind the wing.
• Six boarding groups (within A B C groups) instead of the original three A B C groups.
• Assigned boarding gate line positions based on both boarding group and gate arrival time.
• Single boarding chute at the gate but up to nine groups all in one queue.
• Boarding with a count down clock to give customers an incentive to get in line and board quickly , incentives given out if everyone was on time.
• Educational boarding video to make the boarding process fun, inform passengers how to board efficiently and provide another way to promote its brand.

QUESTION

Which boarding scenario among the different ons proposed would you recommend for implementation? Why?