An airline is currently evaluating two separate strategies for the forthcoming Winter 2021/2022 season for short haul operations. A number of scenarios are being evaluated versus the actual performance from prior year (i.e. Winter 2020/2021). The following details are relevant: Note: you should assume that the same number of seats will be actually flown under any scenario outlined. Winter 2021/2022 season represents the calendar months November 2021 to March 2022 Total Seat Capacity operated in Winter schedule Winter 2020/2021 Seat Load Factor (prior year figure for comparison) Winter 2020/2021 Average Fare per Passenger (prior year figure for comparison) Average Retail Spend per Passenger 3,800,000 seats 70% 85 20 Revenue Management have provided the following additional details based on their historic pricing experience of the Winter season: Every 5 increase in average fare per passenger decreases expected seat load factor by 2% Every 5 decrease in average fare per passenger increases expected seat load factor by 3% 1) You have been asked to evaluate the following with respect to actual revenue for Winter 2020/2021 a. The impact on revenue of applying a 9.00 increase to all passenger fares for Winter 2021/2022 compared to Winter 2020/2021 b. The impact of decreasing passenger fares by 5 but increasing average retail spend per passenger by 3 for Winter 2021/2022 compared to Winter 2020/2021 c. What change in retail spend per passenger would make the lowest change in revenue scenario of a) and b) above equal the highest change scenario?