An alternative to traditional attribute-based perceptual mapping is "C-D" mapping, which depicts brands' Competitive Differentiation Centrality and Distinctiveness Choice-share and Distribution Competitive Drivers Competence and Distinctions An alternative to traditional attribute-based perceptual mapping is "C-D" mapping, which depicts brands' Competitive Differentiation Centrality and Distinctiveness Choice-share and Distribution Competitive Drivers Competence and Distinctions