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An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest. This method
An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest. This method is best described as being a(the):
- analogy method.
- Latin square.
- trade audit.
- chain ratio method.
- cross-sectional regression analysis.
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1 An analogy is a method that uses an analog that is an ideal or material object that adequately reflects the process or object being studied the conc...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
