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An alternative way to value a stock is by use of multiples. NOTE: There is no reason to expect the multiples - based valuation to

An alternative way to value a stock is by use of multiples. NOTE: There is no reason to expect the
multiples-based valuation to agree with your discounted cash flow (DCF) valuation. This may be true for
a couple of reasons: 1) It is difficult to find a reasonable comparison company, and 2) Airbnb may
command a premium (or discount) valuation depending on its fundamentals.
Start by valuing Airbnb based on your 2024 projected EBITDA and using the hotel industry average
Enterprise Value/EBITDA ratio of 14.9. This will give you a total company value which you would
replace your NPV of FCF in your share value calculation (you still need to subtract debt and add
cash and marketable securities before dividing by shares outstanding to get the price per share).
Do the same with the average EV/EBITDA ratio for Internet-based companies: 19.3.
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