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An American consulting firm is planning to expand globally by opening a new office in one of four countries: France, Canada, Italy, or Spain. The
An American consulting firm is planning to expand globally by opening a new office in one of four countries: France, Canada, Italy, or Spain. The chief partner entrusted with the decision, L Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of least desirable country to most desirable to evaluate each factor.
tableKey Success Factor,Weight,Country RatingsFrance,Canada,Italy,Spain,tableNumber ofconsultantstableNationalliteracy ratetableStability ofgovernmenttableProduct liabilitylawstableProduct liabilitylawstableSimilarity inlanguagetableAcceptabilityof consultants
a Which country should be selected for the new office?
b If Spain's score were higher in the Stability of government factor, to a how would its overall score change? On this factor, at what score for Spain would the rankings change?
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