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An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The
An American consulting firm is planning to expand globally by opening a new office in one of four countries: Germany, Italy, Spain, or Greece. The chief partner entrusted with the decision, L Wayne Shell, has identified eight key success factors that he views as essential for the success of any consultancy. He used a rating system of least desirable country to most desirable to evaluate each factor. Which country should be selected for the new office?
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