An American was in Saudi Arabia attempting to finalize a contract with a group of Saudi businessmen. He is accompanied by three other female executives. He is aware these people are excellent negotiators; however, he finds it difficult to maintain eye contact with his hosts during conversations. They don't seem to be interested in what the female executives are saying. Further, their increasing physical proximity to him is becoming more uncomfortable. However, they seem to keep their distance from the female in the team. He also notices that a strong handgrip when shaking hands is not returned. When invited to a banquet, because he is left-handed, he uses his left hand while eating. When he is seated the sole of one of his shoes is facing the Saudi's. His negotiations are not successfully concluded.

1. What cultural aspects are evidenced in this interaction, which if known, could improve the American's negotiations with the Arab clients? Support your answers. (12 Marks)
2. What background information could have been necessary for these American negotiators while preparing? (8 Marks)