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An analysis of an industry reveals that 6 products account for the vast majority of market share in an industry. Examination further reveals that just
An analysis of an industry reveals that products account for the vast majority of market share in an industry. Examination further reveals that just four product attributes A B C and D are important to customers. How well these attributes are viewed by customers is rated as low, medium, or high. Their importance to customers is rated as a percentage The following table summarizes the analysis:
Attribute A Attribute B Attribute C Attribute D
Product High Low Medium Medium
Product Medium High Low Low
Product Low Low High High
Product Medium High Medium Low
Product High Low Medium High
Product High Low Medium Medium
Product should be considered as being in the same strategic group as product
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