An analyst at a subscription based satellite radio company has been given a sample of data from their customer database with the goal of finding groups of customers that are associated with one another. The data consist of company data, together with purchased demographic data that are mapped to the company data - see the figure below. The analyst decides to apply Association Rules to learn more about the associations between customers. Comment on this approach, Row zipcorvert_2 zipconvert_3 zipconvert_ 4 zpconvert_5 Id homeowner dummy gendar WEALTH dummy NUMCHLD INCOME 17 25 1 29 38 1. 40 53 58 4. 01 71 87 100 1 4. 1 1 104 121 142 OOO O Ooo