Question
An analyst is forecasting revenue next year for Ford Motor Co. (F). The analyst believes that an upward trend in input costs will lead to
An analyst is forecasting revenue next year for Ford Motor Co. (F). The analyst believes that an upward trend in input costs will lead to all automobile manufacturers facing 2% inflation next year in their cost of goods sold (COGS).
The following table presents total revenue, COGS and gross margin details for Ford for the most recent year:
Revenues | $151.8 billion |
Cost of Goods Sold | $135.5 billion |
Gross Profit | $16.3 billion |
The analyst forecasts the following price and volume changes for Ford for next year, based on the COGS inflation assumption:
Price increase for revenues | 1.5% |
Volume growth | -0.2% |
9.) What should be the analysts forecast of Fords gross margin next year? (2 points)
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