• An analytical assessment of the financial performance of johnson and Johnson company over the last 2 years. Focus on key performance indicators like key profitability financial ratios, break-even analysis of key market products, and identification of the company's NPV for decision-making purposes.
• A discussion of the short-term and long-term cash flow decisions that impact the pharmaceutical sector. Consider decisions like purchasing equipment, making, or buying, adding or dropping a product, joint product costs, and constrained resources.
• An analytical assessment of the business performance of Johnson and Johnson company with a focus on the following tools: Balance Score card for the company, marketing techniques used by company to promote its key products, and pricing policies adopted by the company.
• Appropriate discussion of the business and financial performance of the Johnson and Johnson company through examining internal and external control factors.
• A proper conclusion based on the performed research, considering all the above aspects.