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An anticipated future profit gap between what can be generated from the existing portfolio of products and what the executive team is expected to deliver

An anticipated future profit gap between what can be generated from the existing portfolio of products and what the executive team is expected to deliver can be addressed in two different but complementary ways: 1) pursuing new innovation projects to generate new sources of profits, and 2) boosting profits from the various individual projects the company decides to pursue. True or False?

a. True

b. False

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