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An App for personal finances offers a subscription service. Price is $10 per month. Variable costs are 0.1$ per month and client. Marketing spendings are
An App for personal finances offers a subscription service. Price is $10 per month. Variable costs are 0.1$ per month and client. Marketing spendings are $5 per year and client. Company’s attrition Rate is 0.40. At a monthly discount Rate of 0.01, what is Customer Lifetime Value of a customer?
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Foundations Of Marketing
Authors: John Fahy, David Fahy Jobber
7th Edition
1526849003, 978-1526849007
