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An application of the main concepts and constructs of the module to a 'client' related issue and the creation of a contemporary Strategic Marketing Plan
An application of the main concepts and constructs of the module to a 'client' related issue and the creation of a contemporary Strategic Marketing Plan
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
