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An approach known as the _ _ _ _ _ _ _ _ _ _ view of competitive advantage shows that if a firm is
An approach known as the view of competitive advantage shows that if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources with four critical characteristics. These resources must be valuable, rare, imperfectly imitable, and nonsubstitutable.
a
Strategicbased
b
Resourcebased
c
Technologybased
d
Ownershipbased
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