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An approach known as the _ _ _ _ _ _ _ _ _ _ view of competitive advantage shows that if a firm is

An approach known as the __________ view of competitive advantage shows that if a firm is to maintain sustainable competitive advantage, it must control a set of exploitable resources with four critical characteristics. These resources must be (1) valuable, (2) rare, (3) imperfectly imitable, and (4) nonsubstitutable.
a.
Strategic-based
b.
Resource-based
c.
Technology-based
d.
Ownership-based

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