An article (https://www.wsj.com/articles/companies-find-ways-to-keep-their-annual-reports-from-being-a-bore-11583231402) published on the WSJ discussed whether the U.S. companies should be more creative in their annual reports to better communicate with shareholders and other stakeholders. The article found that some European companies try to use a digital version of its annual report with video messages, interactive graphics, and even a quiz in their yearly reports to increase engagement with their shareholders. However, in the U.S., due to strict reporting requirements from the SEC, public companies tend to stick to a more formal, text-heavy approach. To better communicate with shareholders, U.S.-listed companies intend to increase the number of words used in footnotes to explain better financials: the average number of words in footnotes per 10-K risen from 18,821 in 2014 to 22,905 in 2019.

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Based on the article above and your research, please discuss the following questions: Have you read a 10K before? If you haven't read a 10K before, please find a publicly-traded company and read its recent 10K. What kind of information do you learn most from your read?Do you think the SEC and U.S. companies should adopt those European innovations in annual reports to better engage with shareholders? Why or Why not?