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An athletic shoe company is developing a new running shoe. The preliminary marketing analysis indicates price / demand relationship as P = $ 2 5

An athletic shoe company is developing a new running shoe. The preliminary marketing analysis
indicates price/demand relationship as P=$250-6D.
The fixed cost is minimal as the company uses excess manufacturing capacity and could be as
low as $10000. The variable cost per unit is estimated to be $30.
a)- What is the range of production volume if the company intends to be profitable?
b)- What is the optimum production volume to maximize profit?
c)- If the company drops the price by 10%, demand increases by 2%. What conclusion do you
get from this exercise about the nature of the market this company is engaging in?

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