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An auto repair franchise, Auto Select, has been quite successful thus far and is considering plans to expand to new locations (and in so doing,
An auto repair franchise, Auto Select, has been quite successful thus far and is considering plans to expand to new locations (and in so doing, gain some insight into how to make such decisions in the future). The profitability of the expansion is hard to gauge because future market conditions (competition, state of the economy, etc.) are difficult to forecast. Based on their experience, Auto Select has provided an estimate of profit for an a favorable market, an average market, and a unfavorable market for three different expansion options (see below). Even with these estimates, though, Auto Select is unsure if they should expand and how many new locations to open up. Your firm has developed forecasts for the probabilities associated with market conditions: 20% of an unfavorable market, 50% change of an average market, and a 30% chance of a favorable market. Auto Select would like to explore three different decision criteria: the Optimistic criterion, the Expected Monetary Value criterion, and the Minimax Regret criterion (or Expected Opportunity Loss). Provide guidance to the client based on these criteria
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