An e$-$commerce site is struggling to find its target audience through the current digital marketing channels.

Which action is most likely to improve this issue?

Revamp the landing page with releases of new products and original content

Launch an ad campaign with promotional discounts for first$-$time consumers

Analyze consumer spending reports to identify trending and top$-$selling products

Analyze the site's demographic breakdown of followers across different social media platforms

Offer a promotional code or incentive for visitors to join the email mailing list