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An e-commerce company is considering offering a heavily discounted promotion for a limited time to boost short-term sales. What model type is best suited for
An e-commerce company is considering offering a heavily discounted promotion for a limited time to boost short-term sales. What model type is best suited for evaluating the program? Net Present Value (NPV) analysis Break-even analysis Customer Lifetime Value (CLV) analysis Return on Investment (ROI) analysis
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The Financial Numbers Game
Authors: Charles W Mulford, Eugene E Comiskey
1st Edition
0471770736, 9780471770732
