An effectively worded strategic vision statement is not likely to be

Multiple Choice

directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future).

easy to communicate (is explainable in 5-10 minutes, and can be reduced to a memorable slogan).

graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out). c

onsensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support).

focused (provides guidance to managers in making decisions and allocating resources).