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An electric Company has a new product to introduce. The firm will test - market the product for one year before full scale operations begin.

An electric Company has a new product to introduce. The firm will test- market the product for one year before full scale operations begin. The one year test will require an investment of $250,000 at time zero. There is a 65%chance that the test will be a success. In this event, the firm will proceed with investing $2,000,000 at time one. This will return $450,000 per year for five years. If the test is a failure, the company will salvage its initial investment for $150,000 the appropriate discount rate for the project is 12%. Should the company go ahead with the test-marketing phase of the project?

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