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An electric Company has a new product to introduce. The firm will test - market the product for one year before full scale operations begin.
An electric Company has a new product to introduce. The firm will test market the product for one year before full scale operations begin. The one year test will require an investment of $ at time zero. There is a chance that the test will be a success. In this event, the firm will proceed with investing $ at time one. This will return $ per year for five years. If the test is a failure, the company will salvage its initial investment for $ the appropriate discount rate for the project is Should the company go ahead with the testmarketing phase of the project?
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