An electrical contractor company needs to find a marketing plan to describe the product or service.

Explain how your product or service will be classified according to use, durability, and involvement.

Identify where your product or service falls on the product life cycle.

 

Pricing

Identify pricing goal(s).

Discuss key determinants of price.

Compare and contrast different pricing methods to choose a pricing strategy

Explain how you might fine-tune the base price with price-adjustment strategies.