An electronic equipment distributor computer Need to: Determine the reasons why customers buy these products Identify other distributors currently in the market Create the mechanisms to communicate a unified and consistent message directed both to the consumer market and to the commercial market (b2b) and that of support to the sales force. Given this information, prepare a report that includes: Competition analysis Identification of the consumer market Value proposition/positioning Prototype for the design of a WEB page and/or social networks (Facebook, Instagram, Twitter, others) Training program for the sales force Design advertising campaign aimed at the consumer market Identify events and create promotional campaign aimed at the B2B market recognized to other distributors and consumer segments