An Energy Drink with a Monster of a Stock

The$$$$5\mathrm{.}7$billion$$energy$-$drink category, in which Monster holds the No$.2$position behind industry leader Red$$Bull$,$ has slowed down as copycat brands jostle for shelf space. Over the past five years Red$$Bull$\text{'}$s market share in dollar terms has gone from $91$percent to well under $50$percent and much of that loss has been$$Monster$\text{'}$s gain.