An engaging and convincing strategic vision for a company Multiple Choice concerns management's view of how to transition the company's business model from where it is now to where it needs to be. should be explained after the company's strategic intent, strategy, and business model have been conveyed to company personnel. should be crafted in language that inspires and motivates company personnel to unite behind executive efforts to get the company moving in the intended direction. ought to put "who we were and what we are doing" in writing rather than orally so as to leave no room for company personnel to misinterpret what the strategic vision really is. involves how fast to pursue the chosen strategy and reach the targeted levels of performance