Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

An enterprise is planning a new radio, TV, and newspaper advertising campaign. A radio commercial costs $300, a TV commercial costs $800, and a

image text in transcribed

An enterprise is planning a new radio, TV, and newspaper advertising campaign. A radio commercial costs $300, a TV commercial costs $800, and a newspaper ad costs $150. A total maximum budget of $30,000 is allocated to the campaign; however the number of ads in each campaign cannot exceed 75% of the total number of ads. It's estimated that a radio commercial will reach 1,750 people, a TV commercial will reach 5120, and a newspaper ad is expected to reach 870 people. We wish to use integer programming to determine how we should allocate the available budget into the three advertisement types. What is the optimal total number of ads (of all three types combined)? Type your answer...

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Making Hard Decisions with decision tools

Authors: Robert Clemen, Terence Reilly

3rd edition

538797576, 978-0538797573

More Books

Students also viewed these Mathematics questions

Question

When should you avoid using exhaust brake select all that apply

Answered: 1 week ago