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An entrepreneur is selling a natural shampoo with conditioner for $19 per bottle. Customers buy an average of 4 bottles per year. The gross
An entrepreneur is selling a natural shampoo with conditioner for $19 per bottle. Customers buy an average of 4 bottles per year. The gross margin on this product is 41%. It appears that the entrepreneur is able to retain 78% of her customers from one year to the next. Assuming a discount rate of 4%, what is her lifetime customer value?
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Managerial Accounting
Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac
13th edition
978-1285868806, 1285868803, 978-1305691254, 978-1305465640, 1305465644, 978-1285866307
