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An entrepreneur s new business may have a first - mover advantage, but competitors can follow its lead and develop similar products and services. To
An entrepreneurs new business may have a firstmover advantage, but competitors can follow its lead and develop similar products and services. To sustain a competitive advantage, an entrepreneur must address the following critical questions and potential consequences:
From: Adapted from F J Fuerst and J B Barney. December Information Technology and Sustained Competitive Advantage: A ResourceBased Analysis MIS Quarterly, Regents of the University of Minnesota. Reprinted with permission.
Which of the following statements is an accurate interpretation of the diagram for sustaining a competitive advantage?
With each yes answer, a new business gets closer to sustaining a competitive advantage.
A new business needs to answer yes to one or more questions to sustain a competitive advantage.
The best way for a new business to sustain a competitive advantage is to make the most money.
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