An entrepreneur's focus is usually on improving quality and affordability while also creating profit for their firm. For this week's discussion, introduce your classmates to an entrepreneur or healthcare startup that you think demonstrates the value entrepreneurs bring to healthcare innovation.

Explain who they are and what they are doing. Which of the three critical elements of disruptive innovation (p. 99) are present in your example? Based on your research, share what you discover about their process and challenges to bring this innovation to market or implement it.