Question
An example of a conversion-based objective is: a. for each 100 new visitors, 6 register for an e-mail newsletter. b. the allowable cost of acquisition
An example of a conversion-based objective is:
a.
for each 100 new visitors, 6 register for an e-mail newsletter.
b.
the allowable cost of acquisition for a credit card must be less than $100.
c.
our interactive ads reach an audience of 100,000 online each month.
d.
None of the above
The Internet is best characterised as a 'push' medium.
a.
True
b.
False
What type of digital marketing communications goal involves setting targets for the number of unique visitors or visitor sessions?
a.
third-party websites.
b.
conversion marketing and engagement.
c.
multi-channel marketing.
d.
traffic-building.
e.
none of the above.
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