an eye-catching and persuasive academic poster. This poster will be used to support the digital marketing pitch contained in the web site and social media posts. Your design should effectively communicate the product's benefits, target audience, and unique selling points while incorporating the brand's identity.

Assessment Criteria

CBBE Model (20%)
Justification of New Brand Elements (20%) Digital Marketing Theories (20%)
Planned Evaluation of Social Media (20%) Overall Presentation (20%) 

Can you explain what else I need to include on the academic poster beside CBBE model ? 

I've done the CBBE model already but still don't know what else to put there . The assessment requirement certain amount of words  so do I have to write the report for it ?