An HVAC maintenance company usually charges $$55$ for a furnace checkup and air filter change. In October, it runs a mail advertisement to homeowners in its market area. The ad states, 'Get this $$55$ service for a limited time only for $$45\text{'}.$ What is the value of the loss and the gain that consumers are likely to perceive from this advertisement?

A loss of $$45$ and a loss of $$10.$

A loss of $$45$ and a gain of $$10.$

A loss of $$10$ and a gain of $$55.$

A gain of $$45$ and a gain of $$10.$

A loss of $$55$ and a gain of $$10.$