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An ice cream store focuses on selling top quality ice cream with a wide variety of premium toppings to customers who are willing to pay
An ice cream store focuses on selling top quality ice cream with a wide variety of premium toppings to customers who are willing to pay a premium price for it. Recently their toppings supplier ran out of supplies and was unable to fulfill the order, which upset many customers. This happened several more times and is becoming a problem. Aside from purchasing the supplier, which of the following strategies should the ice cream store consider? (select all that apply) Switch to a different supplier, as long as the quality is very high Restructure the contract with the supplier to create stiffer penalties in cased the supplier does not deliver on their promises The only realistic option the ice cream store has is to buy the supplier Form a joint venture (or commercial partnership) with the supplier so the store can be a priority customer
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