An imaginary Malm-based platform FinderDevs helps software developing companies find app developer talent for project tasks, and vice versa. The platform advertises temporary project jobs with descriptions of the company, task details, the required profile, and the perks they offer. The usual app developer project jobs have two main categories: creative project jobs and technical project jobs. By analyzing their internal data, the management at FinderDevs found out that technical and creative project jobs correlate differently with performance. Creative project jobs with richer background information about company history are filled more quickly. This does not hold for technical project jobs. Top management is aware of the shortcomings of using internal data and wants the chief innovation officer (you) to analyze the issue with an experiment. Please prepare a short report with advice where you propose an experiment that complements the findings from the internal data. Your advice should cover the following points: a. How can the experiment be helpful to the company and which problems should it address? b. What is the problem and the theory the experiment is going to test? c. What type of experiment is preferred, considering the pros and cons of various forms of experiments, and reaching a conclusion about which is best suited for the purpose? d. What should be the design of the experiment? e. What is the procedure for implementing the experiment, spelling out the costs expected? f. What are the challenges which could potentially be related to the experiment, and what are their ethical implications?