An increasing number of companies are involving customers in the co$-$creation of products, services, and even marketing materials.

Find a company involved in co$-$creation and consumer involvement. NOTE: once a company has been selected and comments posted about it$,$ it is strongly recommended that you not use the same company a second time for this module. The more examples the better! Be sure to view comments of other students in the class before you post your comment so you do not duplicate companies.

Explain in what particular way the company has involved the consumer.

What, if anything, was the impact to the company?

Provide a citation as to where you found your information.