An individual report on the Hotel Le Bonheur CASE COMPANY DESCRIPTION done by using CESIM Simulation.

This assignment is an individual assignment. Your report should be based on your experience of playing the simulation game. The final results of the game are the basis of your analysis, so you will be unable to complete this assignment if you do not play the game. This assignment requires you to: 1. Reflect on and critically analyse your marketing, financial and service decisions and performance in the simulation game, making specific reference to services & retail marketing concepts and literature. 2. Recommend improvements to service provision and marketing activities to improve customer satisfaction, service quality, marketing effectiveness and business performance. Concepts you may want to refer to include the following areas: characteristics of services, the service encounter, servicescapes, blueprinting, service quality, demand management and relationship management, as well as marketing theory and practice.