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an industrial equipment company assumes that their crane model adds $10,000 in lifetime reliability value and $8,000 in servicevalue per crane. The equivalent competitor model

an industrial equipment company assumes
that their crane model adds $10,000 in lifetime reliability value and $8,000 in servicevalue per crane. The equivalent competitor model is priced at $82,000. If the companydecides to discount the total value-added price by 15%, what is the final price to the
consumer?
I

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