An industry's key success factors

are those strategy elements being employed by companies with the biggest market shares and$/$or highest levels of profitability. vary from industry to industry based on whether competitive pressures are weak, moderate, strong, or fierce and whether industry driving forces are powerful or relatively weak.

are the strategy elements, product attributes, important resources and competitive capabilities, and market achievements with the greatest impact on future competitive success in the marketplace.

are a function of such considerations as the number of different strategic groups, the speed of product innovation, the emphasis competitors place on advertising, and those strategy elements that are most likely to produce a sustainable competitive advantage.

concern those strategy elements and operating practices that every company needs to employ in order to grow its business, be attractively profitable, and achieve a sustainable competitive advantage.