An innovative technology start-up company in Malaysia has developed a unique software application that has the potential to revolutionize the healthcare industry. 

Explore and analyze the importance of intellectual property (IP) to the company, describe the concepts of patents, trademarks, and copyrights, and evaluate how effectively managing and leveraging intellectual property can contribute to the business growth of the company. In your response, provide specific examples and insights to highlight the significance of intellectual property in protecting the company’s innovation, attracting investment, fostering partnerships, and creating competitive advantages in the healthcare market. 

Discuss the various ways in which patents, trademarks, and copyrights can be utilized to safeguard the company’s intellectual assets and support its growth strategies. Additionally, evaluate how intellectual property can be monetized, licensed, or utilized for strategic purposes to fuel business expansion and enhance the company’s market position.