An insurance company runs a marketing campaign to capture new drivers as they seek out car insurance services. The marketing team uses a combination of social media videos, Instagram photos, and an email campaign. Now the marketing team wants to measure the results and make any adjustments necessary to improve the marketing campaign$$s impact. What type of campaign$-$level KPI metrics should they measure?

Responses

metrics across multiple campaigns, email open rates, cost per impression, conversion rate

metrics across multiple campaigns, email open rates, cost per impression, conversion rate

total revenue, customer$-$satisfaction rating, market share, profitability

total revenue, customer$-$satisfaction rating, market share, profitability

brand awareness, costs per leads, conversion rate, number of new qualified needs generated