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An intensive distribution strategy is a reasonable choice if the company the company thinks the brand image will be influenced by where the product is
An intensive distribution strategy is a reasonable choice if the company the company thinks the brand image will be influenced by where the product is sold wants to have maximum control over the amount of customer support provided consumers will need a fair amount of help customizing the product is launching an innovative high-end product assumes consumers are not willing to make an effort to find a place to buy the product
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